It happens almost every time I purchase something at a store. At checkout, a clerk asks for my email address. The bigger chain stores are usually consistent in asking customers to join their email list, but few offer a compelling reason to do so. I remember a short while back, asking a cashier what ...

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Email marketing is cheap and extremely effective. But there are plenty of areas where you can make mistakes. Read on for ideas as to how you could use it, and how do it right. What’s It For? Email provides a great ROI for many companies. They’re doing things such as: Bringing Peopl...

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When folks ask us about how to justify spending money on email marketing, we’re pretty quick to respond with two words - it works . With email returning $42 on every dollar spent in 2010 (by far out-performing catalogs and direct mail ), it’s a very attractive marketing tactic ...

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push-up bikini tops for 7-year-olds: what exactly are they pushing up? Abercrombie & Fitch and American Apparel have done it again. In the past, Abercrombie & Fitch has come under criticism for T-shirts with racist and sexist sayings, t hongs for girls as young as ten, and semi-nude advert...

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Those wondering about the benefits of email marketing in today’s ever-changing online and marketing environment will find the answers below. 72% of respondents to an Econsultancy survey in early 2011 described email’s ROI as excellent or good. Only organic SEO scored better ...

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